Vertice
Senior Product Designer
2025–Present
I use design principles and data-driven decision making to build beautiful, accessible and responsive user experiences.
I have 8 years of corporate experience in tech companies ranging from start-ups all the way to big tech 🚀
Previously a software engineer, I can bring a level of technical understanding and empathy working with cross-functional stakeholders.
I'm also an avid snowboarder, skier and tennis player 🎿😆
Vertice helps companies buy and renew software at the best price, saving them millions. The platform centres around two core objects: contracts and new purchase requests.
The request page supports both renewals and new software requests, making it critical to the user experience. However, the original design failed to support the primary use cases effectively. The goal was to increase SaaS platform adoption by solving these key workflows and improving CSAT.
Lead this initiative from week 2 after joining Vertice. Worked with Product, Engineering and Data science to understand the problem. Defined new components and patterns across the product. Interviewed dozens of internal and external stakeholders to understand the pain points and desires of the primary users.
Audited the existing UI to identify inconsistencies and duplication. Created a flexible component system to support multiple workflows and edge cases. Balanced speed of delivery with long-term maintainability. Documented usage guidelines to enable designers and engineers to build confidently and consistently.
Mapped stakeholder touchpoints across the end-to-end workflow. Identified breakdowns in handoffs between teams. Simplified information architecture to surface the right context at the right time. Introduced clearer status visibility and structured updates to reduce ambiguity and back-and-forth.
Internal teams moved faster with clearer ownership and less back-and-forth. External users gained better visibility into their requests, reducing confusion and support tickets by 22%. The redesigned experience drove higher engagement and stronger adoption across the platform.
The next focus is redesigning the contract page to align with the new request experience.
Due to time constraints, some enhancements were intentionally scoped for a second phase. The contract page will extend the same patterns and components, ensuring consistency across workflows while reducing design and engineering duplication.
This phase will:
Case study content coming soon.
Case study content coming soon.
