MY WORK

Vertice / Request to contract

Request to contract

Vertice was a SaaS platform that also sold a service. We were designing the most viewed page on the platform to drive adoption for SaaS users. We made sure they were doing something for something else and then something else.

Product Designer

2 months

40% increase in CSAT

✨ Solution ✨

Redesigning key pages

Lead this initiative from week 2 after joining Vertice
Worked with Product, Engineering and Data science to understand the problem
Defined new components and patterns across the product Interviewed dozens of internal and external stakeholders to understand the pain points and desires of the primary users

Designing scalable components

Lead this initiative from week 2 after joining Vertice
Worked with Product, Engineering and Data science to understand the problem
Defined new components and patterns across the product
Interviewed dozens of internal and external stakeholders to understand the pain points and desires of the primary users

Improving communication

Lead this initiative from week 2 after joining Vertice
Worked with Product, Engineering and Data science to understand the problem
Defined new components and patterns across the product
Interviewed dozens of internal and external stakeholders to understand the pain points and desires of the primary users

Impact

Context

Role & responsibility

  • Lead this initiative from week 2 after joining Vertice

  • Worked with Product, Engineering and Data science to understand the problem

  • Defined new components and patterns across the product

  • Interviewed dozens of internal and external stakeholders to understand the pain points and desires of the primary users

Team

  • Worked with three product managers across three engineering teams

Problem

Customer problem

The existing screens did not serve the users core problems. They overwhelmed the user and didn't align to the users' mental model.

Business problem

The existing screens did not serve as a SaaS first product and catered most to existing service based customers. The screens did not satisfy the users to enable them to engage further in the platform as it wasn't the greatest.